NADIA WILLIAMSON, FOUNDER
Nadia Williamson is a Canadian designer, award-winning entrepreneur, and lifelong romantic. Born and raised on the prairies of Saskatchewan, she began her career in film and television as a costume designer, working with stars like Ryan Reynolds, Jamie Foxx, and Anna Faris. After earning her Fashion Design diploma from Montreal’s LaSalle College, she launched a ready-to-wear line before finding her true calling in bridal.
In 2005, Nadia opened NWL in Regina—now one of Canada’s most beloved bridal boutiques. She later expanded to California, opening NWLA in Santa Monica, which has flourished for over six years. With more than 20,000 brides styled, Nadia is known for her impeccable taste, personal touch, and commitment to community.
Now, with the launch of NWD, she’s beyond excited to bring her passion and expertise to Dallas. She’s proud to join such a vibrant, welcoming city—and looks forward to celebrating love, one unforgettable dress at a time.
SAMANTHA LEVIS, OWNER + STYLIST
Samantha brings an editorial lens to bridal fashion, approaching each client’s wardrobe with the belief that a wedding look is more than just “the dress”—it’s a reflection of a larger, deeply personal story. Her mission is to help every bride step into the most confident, beautiful, and bold version of herself during one of the most unforgettable seasons of her life.
At NWD Bridal, bold means something different to every bride. It might be feathers, a dramatic sleeve, a daring cut, or incorporating black into the wedding wardrobe. It can also mean choosing something striking in its simplicity. Samantha’s approach champions curated, intentional fashion—because basics, when done right, are anything but boring. The rules are yours to make; she’s simply here to support them.
Her business was born from a place of personal passion. During her own wedding planning process, Samantha realized how uninspired and disconnected she felt from the traditional bridal fashion world. That experience lit a spark that would shape her future.
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Her fashion foundation began in the showroom of Oscar de la Renta in New York City, where she learned the art of shape, fabric, and fit while dressing models for runway shows. From there, her journey took her into the world of high-end events, collaborating with icons like wedding planner Mindy Weiss, fashion influencer Jacey Duprie of Damsel in Dior, and the visionary team at LA’s Sterling Social.
Samantha believes that just as a bride has a glam squad for hair and makeup, she also deserves expert styling for her wardrobe. In her view, a wedding stylist isn’t a luxury—it’s a transformative part of the bridal experience.
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She is honored to guide NWD Bridal brides through this extraordinary chapter, helping them feel bold, beautiful, and fully bridal every step of the way
MALLORY COOPER, MANAGER + BUYER
Mallory Cooper brings over 12 years of expertise in the bridal and fashion industry, paired with a genuine passion for creating meaningful, personalized experiences for every bride. Her journey began at the University of Texas at Austin, where a part-time role at a local bridal boutique ignited her enduring love for wedding gowns and the transformative moments they represent. That spark evolved into a dynamic career in fashion, including a pivotal position as a bridal buyer for a leading fashion company—where she refined her eye for style, emerging trends, and exceptional craftsmanship.
At NWD Bridal, Mallory is known for creating a calm, welcoming, and pressure-free environment where each bride feels supported, celebrated, and truly seen. Her warm energy, meticulous attention to detail, and thoughtful approach to styling make every appointment feel effortless and enjoyable.
Mallory believes that every bride deserves to feel like the most radiant, confident version of herself on her wedding day—and she’s honored to play a role in bringing that vision to life.